We designed and executed the project's digital and commercial strategy, achieving the sale of 50% of the inventory in less than 8 months and positioning it as the #1 development in sales in Puerto Cancun during its first year on the market.
Together with Hyatt, we developed the conceptualization and execution of the Once in a Lifetime event, a gastronomic experience with iconic labels such as Petrus, Domaine de la Romanée-Conti, Bordeaux Grand Cru, and Château Lafite Rothschild, achieving a total sold out and reinforcing the brand's luxury positioning.
We led the comprehensive management of the opening event, from influencer outreach to content creation and brand activations, positioning ELLAZ as a relevant women's fashion brand in Puerto Cancun from its launch.
We developed the digital strategy to position the brand as a unique project, focusing on conveying the brand's values, lifestyle, and essence through careful and strategic design.
We implemented a highly segmented Google Ads strategy that captured five architectural projects valued at over $20 MDP, confirming the impact of well-executed digital advertising in high-value services.
We accompanied the brand from its creation and branding, developing its digital strategy with comprehensive content, paid media, and collaboration strategies that positioned the restaurant as one of the most desired spots in Puerto Cancun.
Through digital campaigns and event planning, we sold out holiday parties and the New Year's event.
See the difference effective design makes.
